Pastis: The Star Anise
25 February, 2015
The pastis market may be a mature one, but it is using tradition alongside innovation to recruit new consumers. Richard Woodard investigates
51 Rosé rolls out to travel retail
30 July, 2013
Pernod Ricard has rolled out the rosé anise-based drink, 51 Rosé, to French travel retail.
Pastis
05 June, 2013
A very French product is showing innovation and a willingness to tackle new markets. Lucy Britner reports
Digital Edition
Comment
Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
